Hyundai Surpasses Toyota and Honda in Brand Loyalty

Hyundai of St Augustine in Florida is proud to share the latest findings from the latest Kelley Blue Book www.kbb.com Market Intelligence data which states that brand loyalty for Hyundai recently surpassed that of Honda and Toyota, leading Hyundai’s brand loyalty to the No. 1 spot among car shoppers on Kelley Blue Book’s kbb.com. 

Additionally, KBB.com also reports that Hyundai values have been outperforming the car segment average, and the all-new Sonata recently emerged on the kbb.com Top 10 Most-Researched New Vehicles list.

The KBB.com report compared figures from February 2010 to Q4 2009, where Hyundai has seen the greatest recent increase in loyalty.  The new report shows Hyundai owners looking at new models within the brand increasing by 10.4 percentage points to 56.3 percent.  This surge leads Hyundai to the top spot in brand loyalty on kbb.com for the first time in recent history, up from third place in Q4 2009.  In addition, the Hyundai Sonata recently broke into kbb.com’s Top 10 Most-Researched New Vehicles list for the first time. 

In the same timeframe, Toyota fell from the No. 1 spot to third place and Honda continues to hold steady at second place.  “Hyundai is clearly benefiting from ‘a perfect storm’ -  a result of introducing passionate new products like the 2011 Sonata and 2010 Tucson, while Honda’s mainstream vehicles like the CR-V and Accord are a bit stale in the marketplace and Toyota is experiencing a huge consumer perception crisis,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com.  “To sustain this momentum, Hyundai should continue to promote its attractive new-vehicle lineup, solid warranty offer and strong price-points to new-car shoppers.  Hyundai’s main challenge in the near future will likely come from domestic automakers like Ford and GM as they gear up for battle over buyers starting to look for a change from ‘Camry-land.’”

In Florida, Hyundai as a brand has also been a solid leader in sales and loyalty with Hyundai of St Augustine reporting a staggering 60% increase in new car sales this past February over the same time last year.  Hyundai models like the Sonata, Tucson and Santa Fe helped push Hyundai of St Augustine to the record setting sales achievement.

Hyundai cars are stylish, practical and fun to drive offering safety, versatility and sharp performance, making this line of vehicles a perfect choice for anyone or any family. Florida Hyundai shoppers can learn more about the complete lineup of Hyundai vehicles online by visiting http://www.hyundaiflorida.com/

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