Hyundai’s World Cup Buzz Excitement

Palm Coast Hyundai dealer, Hyundai of St. Augustine, is excited to share BrandWeek.com’s report that Hyundai had overtaken Nike during the World Cup to take the top Buzz spot.

World Cup Buzz is measured by YouGov.  The BrandIndex study is the only daily consumer perception research service of brands, interviewing 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year.

The average World Cup Buzz scores for each brand are calculated over the course of the first two weeks and compared to the baseline to get a sense for top five Buzz improvers through the first two weeks of the World Cup in each of the countries.

BrandWeek.com said, “With its massive 114-foot-long Vuvuzela in Cape Town and numerous banners lining the football stadium, it was not surprising that during the first two weeks of the World Cup, Hyundai surpassed Nike to claim the top brand advertiser spot in the U.S.  As a partner of the 2010 FIFA World Cup, Hyundai has made itself visible not only as a leader in dependable automotives, but also in philanthropic efforts to donate to African children.”

Palm Coast Hyundai Shoppers

Hyundai as a brand has solidly taken over in the Palm Coast area and across the US where sales nationwide are increasing by double digits each month. In 2009, Brand loyalty for Hyundai surpassed that of Honda and replaced Toyota, allowing Hyundai to take the # 1 spot among car shoppers, according to Kelley Blue Book’s Market Intelligence data. Up from third place in Q4 2009, Hyundai saw the greatest increase in loyalty in February 2010, with Hyundai owners looking at new models within the brand increasing by 10.4 percentage points to 56.3 percent.

Florida Hyundai shoppers who would like to learn more about the award winning Hyundai models that have captured the attention and loyalty of US consumers can visit www.hyundaiofstaugustine.com

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